Harpley Appraisal Management

Privacy Policy

Last Updated: June 16, 2026

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Harpley Appraisal Management, LLC ("Harpley Appraisal Management," "we," "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, share, and safeguard information when you use our platform, services, and website at harpleyamc.com. By using our services, you agree to the practices described in this policy.

Information We Collect

Information You Provide

When you register for an account, place an appraisal order, or contact us, we collect information you provide directly, including your name, email address, phone number, company name, mailing address, and payment information. For appraisal orders, we also collect property addresses, loan numbers, borrower names, and related mortgage transaction data.

Information Collected Automatically

When you use our platform, we automatically collect certain technical information, including your IP address, browser type and version, operating system, referring URLs, pages visited, and timestamps. We use cookies and similar tracking technologies to maintain session state and improve your experience.

Information from Third Parties

We may receive information about you from third parties such as your lender, mortgage broker, or loan origination system (LOS) when they submit appraisal orders on your behalf. We may also receive information from identity verification services and payment processors.

How We Use Your Information

We use the information we collect to:

  • Process and manage appraisal orders on your behalf
  • Communicate with you about order status, reports, and account activity
  • Process payments and maintain billing records
  • Assign qualified, licensed appraisers to your orders
  • Comply with federal and state appraisal independence requirements (AIR, Dodd-Frank)
  • Detect, investigate, and prevent fraudulent transactions and other illegal activities
  • Improve our platform, services, and customer experience
  • Send administrative communications, including service updates and security alerts
  • Respond to your inquiries and provide customer support
  • Meet our legal and regulatory obligations

How We Share Your Information

Licensed Appraisers

We share property and order information with licensed, credentialed appraisers assigned to complete your appraisal. Appraisers receive only the information necessary to complete the assignment in compliance with USPAP and applicable regulations.

Service Providers

We engage trusted third-party service providers to assist with payment processing, data storage, email delivery, and platform infrastructure. These providers are contractually obligated to use your information only to perform services on our behalf and in accordance with this Privacy Policy.

Legal and Regulatory Requirements

We may disclose your information when required by law, court order, or government authority, or when we believe disclosure is necessary to protect the rights, property, or safety of Harpley Appraisal Management, our clients, or the public.

Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our platform before your information becomes subject to a different privacy policy.

We Do Not Sell Your Data

Harpley Appraisal Management does not sell, rent, or trade your personal information to third parties for their marketing purposes.

Appraisal Independence & Regulatory Compliance

As an Appraisal Management Company, Harpley Appraisal Management is subject to federal and state regulations governing appraisal independence, including the Appraisal Independence Requirements (AIR) under the Dodd-Frank Wall Street Reform and Consumer Protection Act. We maintain strict information barriers between loan production staff and our appraiser selection and management processes. Borrower and lender information shared with appraisers is limited to what is necessary and permissible under applicable law.

Data Security

We implement industry-standard technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include TLS/SSL encryption for data in transit, encrypted storage for sensitive data at rest, role-based access controls, and regular security assessments. Payment card data is processed through PCI DSS Level 1 certified payment processors — we do not store full card numbers on our servers.

While we take reasonable precautions, no method of transmission over the internet or electronic storage is 100% secure. We encourage you to use strong, unique passwords and to notify us immediately at [email protected] if you suspect unauthorized access to your account.

Data Retention

We retain your personal information for as long as your account is active or as needed to provide services, comply with our legal obligations, resolve disputes, and enforce our agreements. Appraisal records and related transaction data may be retained for a minimum of five (5) years in accordance with applicable state AMC licensing requirements and federal mortgage regulations. When data is no longer required, we securely delete or anonymize it.

Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request that we correct inaccurate or incomplete information
  • Deletion: Request that we delete your personal information, subject to legal retention requirements
  • Portability: Request that we provide your data in a structured, machine-readable format
  • Opt-out: Opt out of marketing communications at any time by clicking "unsubscribe" in any email or contacting us directly
  • Restriction: Request that we restrict processing of your information in certain circumstances

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days. We may need to verify your identity before processing your request.

Cookies and Tracking Technologies

We use cookies and similar technologies to maintain your session, remember your preferences, and analyze platform usage. Essential cookies are required for the platform to function and cannot be disabled. You may configure your browser to refuse non-essential cookies, though this may affect certain features of the platform. We do not use third-party advertising cookies.

Children's Privacy

Our services are intended for business use by mortgage lenders, financial institutions, and licensed real estate professionals. We do not knowingly collect personal information from individuals under the age of 18. If you believe we have inadvertently collected such information, please contact us immediately at [email protected].

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on this page with a revised "Last Updated" date, and by sending an email notification to registered account holders. Your continued use of our platform after the effective date of any changes constitutes your acceptance of the updated policy.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Harpley Appraisal Management, LLC

Email: [email protected]

General inquiries: [email protected]

Website: harpleyamc.com

This Privacy Policy was last updated on June 16, 2026. For previous versions or questions about changes, contact [email protected].